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Free-From Supplement

Supplements tout their "free-from" formulations for clean eaters

Trend - Health brands are touting "free-from" formulations in the products they offer, prioritizing allergin and unhealthy ingredient-free supplements. These items come in a variety of drinkable forms, including everything from shakes to shots.

Insight - Health conscious consumers are increasingly particular about the healthy food and beverages they purchase. Blindly believing branded claims is a thing of the past as consumers' knowledge about and ability to research into health topics grows. Thus, brands are having to focus in on ingredients, formulations and effective presentation in order to cater to ultra health-conscious individuals.
Workshop Question - How is your brand prioritizing people who have particular or niche preferences?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
36,721 Total Clicks
Date Range:
Dec 18 — Sep 20
Trending:
This Week and Average
Consumer Insight Topics:

Featured Examples

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