Category
Lifestyle
Assisted Choices
Trend cluster
Category
Free-From
Supplement
Supplements tout their "free-from" formulations for clean eaters.
4.9
Trend score
Trend
What is the Free-From Supplement trend?
Free-From Supplement: Health brands are touting "free-from" formulations in the products they offer, prioritizing allergin and unhealthy ingredient-free supplements. These items come in a variety of drinkable forms, including everything from shakes to shots.
Insight
The consumer insight behind the Free-From Supplement trend
Health conscious consumers are increasingly particular about the healthy food and beverages they purchase. Blindly believing branded claims is a thing of the past as consumers' knowledge about and ability to research into health topics grows. Thus, brands are having to focus in on ingredients, formulations and effective presentation in order to cater to ultra health-conscious individuals.
Trend themes
Themes within the Free-From Supplement trend
Three behaviours holding the trend together01
Free-From Formulations
Brands are touting "free-from" formulations in health products due to health-conscious consumers increasingly researching into health topics, creating disruptive innovation opportunities in the health supplement and wellness industries
02
Kid-Friendly Nutritional Shakes
There is potential for replacing daily multivitamins and supporting healthy development through the creation of plant-based free-from nutritional shakes for kids, creating disruptive innovation opportunities in the infant nutrition industry.
03
Fruit-Powered Supplements
The fruit-powered supplement trend is transitioning companies like Dole into health and wellness companies, creating disruptive innovation opportunities in the functional supplement industry.
Industry implications
What the Free-From Supplement trend means for industry
Where the trend changes the playbookFor
Health Supplements
The health supplement sector can benefit from developing more clean ingredients and focusing on formulations to meet the demands of the increasingly health-conscious.
For
Wellness
Free-from options can provide an opportunity for expansion in the wellness industry, which encompasses healthy lifestyle, self-care, and holistic health.
For
Infant Nutrition
Creating plant-based free-from nutritional shakes for infants can provide disruptive innovation opportunities within the infant nutrition industry.
Workshop question
How is your brand prioritizing people who have particular or niche preferences?
Trend signals
Trend signals for Free-From Supplement
Trend score 4.9 out of 10, from popularity 71%, activity 62%, freshness 14%.
Popularity71%
Activity62%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Free-From Supplement trend
11 featured examples from Dec 3, 2018 to Feb 15, 2023CategoryLifestyle
Affordable Free-From Supplements
Walmart's Glow Habit Brand Shares Beauty & Wellness Supplements
The retail industry can leverage the demand for affordable free-from supplements by offering a wide variety of clean, vegan-friendly products that cater to the health-conscious co…
CategoryMarketing
Rapid Release Zinc Supplements
The Nature's Truth Zinc + Vitamin C Softgels Helps with Immunity
The nutraceutical industry can continue to develop and market immunity-boosting supplements with unique formulations and delivery methods.
CategoryMarketing
Free-From OTC Health Products
These Welly Remedies Products are Consumer-Driven
Brands can innovate and differentiate themselves by offering natural and sustainable ingredients in over-the-counter health products and catering to younger consumers' demand for…
CategoryEco
Free-From Meal Supplements
Huel's Ready-to-Drink Meal Replacements are Rich in Plant Protein
Food industry players can disrupt the market by introducing new free-from meal supplements that cater to various dietary needs and offer convenient, nutritious alternatives to tra…
CategoryLifestyle
Fruit-Powered Vitamin Chews
The Secret Nature of Fruit is a Functional Supplement Fueled by Dole
The nutraceuticals industry can leverage the rise of functional supplements to create innovative products that combine food and pharmaceuticals for improved health outcomes.
CategoryLifestyle
Sugar-Free Vitamin C Supplements
Ener-C's Sugar-Free Orange is Made with 25 Vitamins and Minerals
The sugar-free trend presents opportunities for vitamin and supplement manufacturers to differentiate themselves and tap into growing consumer demand for healthier products.
CategoryLifestyle
Kid-Friendly Meal Shakes
Meal2Grow is a Plant-Based Meal Supplement for Kids
Disruptive innovation opportunity: Explore the development of nutritional products that promote overall health and wellness for various age groups.
CategoryLifestyle
Plant-Based Pain Relief Capsules
Medterra Natural Pain Relief Works in as Little as Three Days
Opportunity for pharmaceutical companies to tap into the growing demand for alternative pain relief solutions.
CategoryMarketing
Clean Infant Pain Medicines
The Genexa Infants’ Pain & Fever is Naturally Formulated
The pharmaceutical industry can capitalize on this trend by developing clean and natural medicine formulations for children.
CategoryMarketing
Sugar-Free Hydration Supplements
Ultima Replenisher Watermelon is Summery and Fruity
Developing healthy hydration beverages with functional ingredients represents an opportunity for businesses to capture a larger market share within the growing functional beverage…
CategoryMarketing
Recovery-Aiding Health Shots
The Ataq Recovery & Immune Booster Shot Supports Wellness
The health and wellness industry can benefit from the growing demand for supplements and products that support immune system health and overall wellness.
