Puma's Cloud 9 collaboration marks the brand's continued efforts to be recognized as a force in the eSports world, offering apparel that's practical, technical and stylish.
Its latest line focuses on performance, offering wind breakers, hoodies, T-shirts, hats, pants and more. To push the sports-forward aesthetic, these items arrive in team colors. eSports apparel has been popularized in the past few years as gaming platforms grow and serve as a space for brands to advertise. Recently, Champion launched a Gamer-specific apparel line that enables streamers to comfortably sport technical loungewear. Puma's entrance into this space marks a continued growth, as nearly all activewear brands are recognizing the importance of the eSports world.
Puma's Cloud 9 collaboration will be revealed later this year.
Image Credit: Puma, Cloud 9