Lovebug is a new dry cat food brand from Mars Petcare that's made from insects, specifically black soldier fly larvae insect meal. The cat food is also said to contain “essential nutrients such as amino acids” and a vegan coating. The brand sets itself apart as the first of its kind to be launched by a major supplier in the UK and it taps into a more sustainable source of protein. The insects used to create the product are fed surplus veggies and they have a significantly smaller environmental footprint as compared to sources of animal protein.
Over the last few years, consumers have been introduced to insect-based treats for human consumption, especially in the search for more sustainable sources of protein. Now, pets can enjoy meals that are more sustainable too.