Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Ads for the New Fedex Delivery Manager Feature are Funny

 - May 24, 2013
References: brandingmagazine
The commercials for the new FedEx' 'Delivery Manager' pokes fun at the long overdue feature that now helps reduce the number of dreaded "attempted delivery" stickers on front doors.

The service lets people choose a time at their convenience to receive a package, or indicate if they would prefer pickup at a nearby FedEx location. The ads announcing this new feature show that FedEx is able to empathize with the frustration of its customers and approach it with humor.

The commercial series features people so inconvenienced by FedEx delivery schedules that they have gone out of their way to "be in two places at once."

The hilariously exaggerated ads show situations like a dentist moving his entire practice to his front porch and a family forced into taking a "staycation" in order to receive their expected delivery.