Members-Only Digital Wellness Communities

Black Girl in Om's The Circle is Supporting & Empowering

'The Circle' is an online digital community for black womxn and womxn of color, curated by Black Girls in Om. The experience follows an ethos of open healing and wholeness, focusing on the intention of deconstructing and rewriting a narrative that suggests "Black girls do not take of [themselves]." The Circle gives access to a curated monthly curriculum that embraces the topic of wellness and various spiritual themes. It also encourages personal growth and growth as a community, as well as consistent practice for maintaining a mindful healing journey.

During the COVID-19 pandemic, Black Girls in Om also launched a digital sister circle called Divine Disruption: The Circle 1.0. This initiative invited 250 Black women and women of color to engage "in daily journaling prompts, weekly thought exercises and guided meditation, newsletter recaps, and conversations with special guests."

Image Credit: Black Girls in Om

Members-only Digital Wellness Communities
Digital wellness communities offer curated content and support for individuals seeking personal growth and healing.
Open Healing and Wholeness
Embracing open healing and wholeness allows individuals to deconstruct and rewrite narratives, promoting a mindful healing journey.
Embracing Wellness and Spiritual Themes
Curriculum focusing on wellness and spiritual themes encourages personal growth and fosters a sense of community.

Where This Applies

Digital Community Platforms
Digital community platforms can provide space for members to connect, share resources, and access tailored content for personal growth and healing.
Wellness and Mindfulness
The wellness and mindfulness industry can leverage digital platforms to offer curated content, practices, and resources that promote open healing and personal growth.
Diversity and Inclusion
The diversity and inclusion industry can explore initiatives that create safe spaces for underrepresented communities, fostering open healing, personal growth, and empowerment.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 21%
Freshness 9%