Peppy is an employer health insurance platform offering "specialist healthcare and wellbeing support" that is conveniently accessed via one's smartphone. Connecting employees with knowledgeable medical industry experts, the insurance platform covers a variety of health concerns that fall outside of a traditional insurance plan and aims to fill gaps in the industry.
Peppy offers flexible benefits for those trying to conceive, parents bringing a new baby home, those experiencing menopause, and those looking to improve their financial wellbeing. Most recently, the platform launched its COVID-19 crisis support benefits, offering support to those coping with the ongoing pandemic and the uncertain global climate.
With mental wellbeing becoming more of a priority for employers during the COVID-19 pandemic -- especially as remote working becomes the norm -- healthcare benefit providers are taking notice and responding to this emerging opportunity in the market.
Why This Trend Is Growing
- Specialist-wellness-insurance-apps
- Disruptive innovation opportunity: Developing specialized insurance apps that provide healthcare and wellbeing support tailored to specific needs outside of traditional insurance plans.
- Flexible-benefits-for-life-stages
- Disruptive innovation opportunity: Creating flexible benefit programs that cater to specific life stages such as trying to conceive, parenting, menopause, and financial wellbeing.
- Mental-wellbeing-in-the-workplace
- Disruptive innovation opportunity: Designing innovative solutions that prioritize mental wellbeing in the workplace, especially with the rise of remote working during the COVID-19 pandemic.
Industries Being Reshaped
- Healthcare-insurance
- Disruptive innovation opportunity: Redefining healthcare insurance by incorporating specialized support, beyond traditional coverage, through convenient smartphone apps.
- Benefits-administration-technology
- Disruptive innovation opportunity: Developing technology solutions that enable flexible benefit programs for various life stages, addressing gaps in the industry.
- Employee-wellbeing-services
- Disruptive innovation opportunity: Offering comprehensive employee wellbeing services that prioritize mental health in the workplace, especially with the increasing prevalence of remote work.
