The COVID-19 pandemic has led to an influx in consumers exercising self care practices, and brands are taking advantage of this by launching their own product lines, CBD by Playboy is an example of this, as the iconic men's lifestyle label releases its first line of CBD products.
This launch offers three different items: An arousal spray, intimacy warming gel, and a bath bomb. Each of these products were designed with sexual wellness in mind and boast properties that can increase arousal. Research has found that CBD has a direct correlation to a healthier sex drive, so it's no surprise that a brand like PlayBoy opted to take advantage of the product.
The products are available online.
Image Credit: Playboy
Key Themes Behind This Trend
- Self Care Products
- The influx in self care practices during the pandemic presents an opportunity for disruptive innovation in the development of new and unique self care products.
- CBD in Wellness
- The release of CBD by Playboy showcases the growing trend of incorporating CBD into wellness products, opening up possibilities for disruptive innovation in the CBD industry.
- Sexual Wellness CBD
- The launch of sexual wellness CBD products by Playboy highlights the emerging trend of combining sexual wellness and CBD, providing opportunities for disruptive innovation in the intersection of these industries.
Where This Applies
- Beauty and Personal Care
- The self care and wellness trend presents an opportunity for disruptive innovation in the beauty and personal care industry, where new CBD-infused products can cater to consumers' desire for self care practices.
- CBD Industry
- The integration of CBD into wellness and sexual wellness products creates a disruptive innovation opportunity within the CBD industry, as new products and formulations are developed to cater to specific needs.
- Lifestyle and Adult Entertainment
- The launch of sexual wellness CBD products by Playboy suggests a potential disruptive innovation opportunity within the lifestyle and adult entertainment industry, where brands can explore the incorporation of CBD into products that enhance sexual experiences.
