Tabu, a sexual wellness brand, has officially been launched at Sephora locations across the U.S. The brand's best-selling 'The Golden Hour Kit' and its 'Aureum' personal lubricant are changing the way consumers think and experience intimate moments. 'The Golden Hour Kit' features the Aureum lubricant, a 'Nuri Massager' wand device, and a satin-lined storage pouch for discreet carrying. Tabu joins Maude and Luna Daily, two additional sexual wellness brands that have landed a spot on Sephora shelves.
“We’re committed to creating elevated, science-backed sexual wellness products with women’s ever-changing bodies in mind,” says Tabu founder Natalie Fretwell née Waltz. “This partnership with Sephora is a huge leap for our brand, and we’re thrilled to see the industry’s biggest players recognize the growing importance of not only the intimate care space, but also the wellness market for women 40-plus.”
Image Credit: Tabu
What's Driving This Trend
- Retail Sexual Wellness
- Sexual wellness is becoming mainstream in retail stores, providing opportunity for new brands offering elevated and innovative products.
- Elevated Sexual Wellness Products
- There is a demand for elevated and science-backed sexual wellness products that cater to women's ever-changing bodies, creating an opportunity for innovators.
- Discreet Intimate Care
- Products that provide discreet carrying and storage options for intimate moments are becoming more popular, leading to an opportunity for new products and designs.
Who This Affects Most
- Retail Industry
- The retail industry can capitalize on the growing demand for sexual wellness products by offering in-store experiences and partnerships with innovative brands.
- Sexual Wellness Industry
- The sexual wellness industry can create and market science-backed products that cater to women's changing bodies and partner with retailers to expand their reach.
- Design Industry
- The design industry can innovate and create discreet and stylish products for carrying and storing intimate care products, meeting the growing demand for these features.
