Hotel shenanigans and youthful excitement are featured in the video promotion short for RSVP Gallery's ultra-cozy range of new products. From branded mugs, toothbrushes and other toiletries to bright oversized logos and skillfully embroidered detailing on comfortable loungewear, RSVP Gallery definitely beckons its consumer base to pack a bag and go on an adventure. The appearance of nostalgia-enhancing 'Bananas in Pajamas'-styled two-piece sleepwear creates the understanding that RSVP Gallery is specifically targeting a Millennial demographic.
The retailer made a pivot to video, testing out an audience that might be more susceptible to video promotion, rather than photographed editorials. The short film follows two young men with bed hair who check into a hotel and later experience a carefree, mischievous staycation in uncharted territory.
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