Grab Releases a Nostalgic Anniversary Merchandise Collection
Kanesa David — July 26, 2022 — Fashion
Grab is celebrating its 10th anniversary of positively impacting Southeast Asia with a new capsule collection of nostalgic garments. The travel app has expanded to include elevated everyday capabilities for entrepreneurs, and as a result of its commercial success, the company has decided to offer its customer base a collection of apparel that supports the Grab name.
The collection comprises tote bags, face masks, shirts, and hoodies. Medicated oil, cough drop, and newspaper clipping motifs run throughout the range, referencing various aspects of taxi culture and the hassles of commuting. Playful slogans like “Take Me Back Home” and “Now That’s What I Call Easy” can be seen on the hoodie and ‘Retro Album Tee.’ The limited edition range is available on the Grab Swag Store while quantities last.
Image Credit: Grab
The collection comprises tote bags, face masks, shirts, and hoodies. Medicated oil, cough drop, and newspaper clipping motifs run throughout the range, referencing various aspects of taxi culture and the hassles of commuting. Playful slogans like “Take Me Back Home” and “Now That’s What I Call Easy” can be seen on the hoodie and ‘Retro Album Tee.’ The limited edition range is available on the Grab Swag Store while quantities last.
Image Credit: Grab
Trend Themes
1. Nostalgia Merchandise - Brands can capitalize on the emotional connection consumers have with the past by releasing nostalgic merchandise collections.
2. Branded Apparel - As more and more businesses expand their offerings beyond products and services, creating unique branded apparel collections can be a way to engage with their customer base.
3. Travel-centered Merchandise - Companies in the travel industry can increase brand awareness and engagement by offering exclusive merchandise collections related to their services and culture.
Industry Implications
1. Travel Industry - Companies in the travel industry can expand their offerings to include merchandise collections that promote their brand and culture.
2. Fashion Industry - Fashion brands can create unique collections inspired by nostalgia and cultural references to engage with consumers.
3. Technology Industry - As technology companies grow, creating fun and creative merchandise collections can add a new dimension to their brand and customer engagement strategies.
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