Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Cannabis
Hotel
Hotels are allowing cannabis and incorporating CBD into their services.
4.2
Trend score
What's Happening
What is the Cannabis Hotel trend?
Cannabis Hotel: Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Insight
The consumer insight behind the Cannabis Hotel trend
Travellers prioritize rest and relaxation while staying at a hotel or resort. This is especially true now, as the wellness industry grows and enters even the most unlikely categories. Now, more customers are seeking out hotels that prioritize mental and physical wellness in the modern ways that they're accustomed to. Hotels are responding to this pressure by implementing experimental practices across spa services, restaurants and amenities.
Trend themes
Themes within the Cannabis Hotel trend
Three behaviours holding the trend together01
CBD Infused Hotel Services
The integration of CBD oils into spa services and/or food and beverage offerings within hotels and resorts to promote relaxation and stress relief.
02
Cannabis Friendly Hotels
Hotels and resorts that make an effort to normalize cannabis use amongst guests by offering rooms with special filtration systems and cannabis infused offerings.
03
Relaxing CBD Positive Hotels
Hotels and resorts that focus on promoting mental and physical wellness for guests through the use of CBD infused relaxation amenities.
Industry implications
What the Cannabis Hotel trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels and resorts that are making an effort to appeal to wellness-oriented travelers by offering innovative relaxation amenities, CBD products, and/or cannabis infused offerings.
For
Wellness Industry
The wellness industry has been making its way into various categories, including the hospitality industry, as more people prioritize rest and relaxation when traveling.
For
Cannabis Industry
As laws surrounding cannabis use continue to change across the globe, industries such as hospitality are adopting more cannabis-friendly policies and offerings to meet consumer demand.
Workshop question
How could your brand incorporate "wellness" into its product, service, or purchase journey?
Trend signals
Trend signals for Cannabis Hotel
Trend score 4.2 out of 10, from popularity 64%, activity 49%, freshness 15%.
Popularity64%
Activity49%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Cannabis Hotel trend
5 featured examples from Jan 17 to Mar 11, 2023CategoryLifestyle
Relaxing CBD-Positive Hotels
The Ritz-Carlton Added New CBD-Based Services to its Spa and Kitchen
The integration of CBD services can create a new market segment in luxury hotels and resorts, potentially disrupting the traditional hospitality industry.
CategoryWorld
Cannabis-Friendly Hotels
The Lexi is a New Las Vegas Hotel with Cannabis-Friendly Hospitality
The hospitality industry can create unique and specialized spaces for cannabis-friendly guests to help differentiate their brand from competitors.
CategoryLifestyle
Cannabis-Accepting Hotels
Sir Sam's Inn & Spa is an Adult-Only, Cannabis-Positive Hotel
Hotels and resorts can create a new market by offering cannabis-friendly accommodations and activities.
CategoryLifestyle
CBD-Infused Hotel Services
The Remede Spa in San Francisco Offers a Number of CBD Massages
The integration of CBD into spa services to promote muscle relief, improve mental relaxation, and promote healthier muscles presents opportunities for innovation in the wellness i…
CategoryWorld
Cannabis Consumption Lounges
The 420 Hotels Launches Crowdfunding Round for Boutique Hotel
Cannabis consumption lounges in hotels can attract new customers and provide a unique experience for current guests.
