Hotels are allowing cannabis and incorporating CBD into their services
Trend - Hotels are infusing drinks and dishes with CBD, incorporating CBD oils into massages, and selling products infused with high-quality CBD for health purposes. These businesses focus on the health benefits of CBD as it pertains to rest, relaxation, stress relief--all fundamental aspects of the hospitality industry.
Insight - Travellers prioritize rest and relaxation while staying at a hotel or resort. This is especially true now, as the wellness industry grows and enters even the most unlikely categories. Now, more customers are seeking out hotels that prioritize mental and physical wellness in the modern ways that they're accustomed to. Hotels are responding to this pressure by implementing experimental practices across spa services, restaurants and amenities.
Insight - Travellers prioritize rest and relaxation while staying at a hotel or resort. This is especially true now, as the wellness industry grows and enters even the most unlikely categories. Now, more customers are seeking out hotels that prioritize mental and physical wellness in the modern ways that they're accustomed to. Hotels are responding to this pressure by implementing experimental practices across spa services, restaurants and amenities.
Workshop Question - How could your brand incorporate "wellness" into its product, service, or purchase journey?
Trend Themes
1. CBD Infused Hotel Services - The integration of CBD oils into spa services and/or food and beverage offerings within hotels and resorts to promote relaxation and stress relief.
2. Cannabis Friendly Hotels - Hotels and resorts that make an effort to normalize cannabis use amongst guests by offering rooms with special filtration systems and cannabis infused offerings.
3. Relaxing CBD Positive Hotels - Hotels and resorts that focus on promoting mental and physical wellness for guests through the use of CBD infused relaxation amenities.
Industry Implications
1. Hospitality Industry - Hotels and resorts that are making an effort to appeal to wellness-oriented travelers by offering innovative relaxation amenities, CBD products, and/or cannabis infused offerings.
2. Wellness Industry - The wellness industry has been making its way into various categories, including the hospitality industry, as more people prioritize rest and relaxation when traveling.
3. Cannabis Industry - As laws surrounding cannabis use continue to change across the globe, industries such as hospitality are adopting more cannabis-friendly policies and offerings to meet consumer demand.
