A new travel campaign by Icelandair was recently launched that features stunning aerial videos of Iceland. The new ad was designed to help soothe lockdown stress while announcing that the country is ready to welcome intrepid travelers back to view the country's natural wonders.
The Iceland Welcomes You Back campaign features "a selection of videos below which showcase some of Iceland’s most beautiful and untouched spots so that you’ll know exactly where to go when you get here." The campaign includes locations such as Dyrhólaey, Fjaðrárgljúfur, Hvalnesskriður, Jökulsárlón, Mælifell, Múlagljúfur, Reynisdrangar, Sigöldugljúfur, and Reykjavík.
Each video not only showcases stunning aerial videos of Iceland, but also offers region specific facts amid soothing music.
What's Driving This Trend
- Aerial Travel Videos
- Opportunity for travel companies to create immersive and breathtaking aerial videos to attract tourists.
- Stress-relief Campaigns
- Opportunity for brands to create campaigns that target stress relief and relaxation to appeal to consumers.
- Destination Promotion
- Opportunity for destinations to leverage stunning videos to attract tourists and showcase their natural beauty.
Who This Affects Most
- Travel and Tourism
- Disruptive innovation opportunity for the travel and tourism industry to create unique and captivating marketing campaigns.
- Media and Advertising
- Disruptive innovation opportunity for media and advertising companies to explore new ways of promoting destinations through immersive videos.
- Wellness and Lifestyle
- Disruptive innovation opportunity for wellness and lifestyle brands to incorporate stress-relief and relaxation strategies into their campaigns.
