Category
Lifestyle
Serial Snacking
Trend cluster
Category
Indulgent
Hotel
Hotels are creating extravagant food and beverage experiences for guests.
4.0
Trend score
Trend
What is the Indulgent Hotel trend?
Indulgent Hotel: The hospitality industry sees the introduction of extravagant experiences surrounding food and beverages to provide hotel guests with over-the-top interactions. These offerings encourage visitors to indulge, combining luxury with playfulness.
Insight
The consumer insight behind the Indulgent Hotel trend
The pandemic has made North Americans have to adhere to a calmer and more sedentary lifestyle. Now that travel has become more accessible due to the lift of travel restrictions, consumers are looking for exuberance and excitement during their vacations to make up for lost time. Hotels are responding to this resurgence by introducing highly indulgent and interactive experiences to satisfy these cravings.
Workshop question
How is your company adjusting to a post-pandemic world?
Trend signals
Trend signals for Indulgent Hotel
Trend score 4.0 out of 10, from popularity 53%, activity 42%, freshness 25%.
Popularity53%
Activity42%
Freshness25%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Indulgent Hotel trend
7 featured examples from Feb 10, 2022 to Jun 24, 2024CategoryWorld
Revitalized Culinary Efforts
Moroccan Hotel Takes Food Localization to New Heights
Creating immersive, authentic local experiences to enhance guest satisfaction and brand loyalty.
CategoryWorld
Riviera-Inspired Dining Experiences
Beaverbrook Hotel Presents Hot Air Balloon Dining
The hospitality industry can leverage unique dining experiences to differentiate their offerings and attract a luxury-seeking clientele.
CategoryEco
Luxury Vegan Hotel Rooms
Mandarin Oriental Opens Two Vegan Guest Rooms in Its Abu Dhabi Location
Luxury hotels and accommodations looking to incorporate vegan options and sustainable practices to cater to eco-conscious guests.
CategoryWorld
Martini-Themed Spa Experiences
This New Spa Experience Lets Guests Bathe in Cocktails
Hotels can offer alcoholic-themed spa packages to their guests, attracting travelers looking for unique and indulgent experiences.
CategoryLifestyle
Poolside Pasta Pop-Ups
The Barilla Pasta Bar Pop-Up Treats SLS South Beach Hotel Guests
Partnering with food and beverage brands to offer unique experiences to guests and attract new customers, increasing revenue and brand recognition.
CategoryMarketing
Exclusive Culinary Road Trips
Turo Partners with MICHELIN Guide for Exclusive Experience
The collaboration between Turo and the MICHELIN Guide taps into the growing trend of culinary tourism, offering travelers a unique and immersive food-focused experience.
CategoryWorld
Premium Alcohol Dining Rooms
Le Bristol Paris to Offer First-Ever Dom Pérignon Dining Room
The hospitality industry can leverage the trend of premium alcohol dining rooms to attract affluent clientele and offer unique dining experiences.
