Beer brands expand into consumer lifestyle experiences with hospitality ventures
Trend - Beer brands are going beyond traditional activation experiences by offering highly coveted brand experiences that range from brewery hotels to beer-centric spas. As brands across industry categories look to expand on their presence in the everyday lives of consumers, they are taking cues from the luxury and hospitality industries to appeal to Millennial consumers.
Insight - Millennials are gravitating towards "experiences" as they see them as a life-long investment in their happiness and wellness. Brands are leveraging this interest by offering cross-over products and services that prioritize engaging, luxury experiences. These activations are particularly appealing to those who see these indulgences as a natural extension of their interests.
Insight - Millennials are gravitating towards "experiences" as they see them as a life-long investment in their happiness and wellness. Brands are leveraging this interest by offering cross-over products and services that prioritize engaging, luxury experiences. These activations are particularly appealing to those who see these indulgences as a natural extension of their interests.
Workshop Question - How can you help your customers in their pursuit of "treating themselves" by expanding to offer branded hospitality initiatives?
Trend Themes
1. Lifestyle Hospitality Ventures - Beer brands are expanding into hospitality ventures by offering luxury and engaging experiences to consumers.
2. Experiential Marketing - Brands are taking cues from the luxury and hospitality industries to appeal to Millennials by offering highly coveted brand experiences.
3. Crossover Products and Services - Brands are leveraging Millennials' gravitation towards 'experiences' by offering engaging luxury activations, particularly ones that are a natural extension of their interests.
Industry Implications
1. Beverage Industry - Beverage companies across the industry are expanding into hotels, spas and other hospitality ventures.
2. Hospitality Industry - The hospitality industry is experiencing emerging trends from beer brands, which are looking to leverage the industry's know-how around luxury and engaging experiences.
3. Wellness Industry - The well-being industry is ripe for disruption by combining the health benefits of beer with high-end spa services.
5 Featured, 43 Examples:
63,147 Total Clicks
Date Range:
Mar 17 — May 19
Trending:
Mild
Consumer Insight Topics:
