Beer Hospitality

Beer brands expand into consumer lifestyle experiences with hospitality ventures

Implications - With the overlap of experiential travel and ritualistic self-care continuing to entice wanderlust-inclined consumers, beer brands are responding with highly coveted brand experiences that range from brewery hotels to beer-centric spas. As brands across industry categories look to expand on their presence in the everyday lives of consumers, this progression suggests that individuals are particularly receptive to product-driven experiences that take cues from the luxury and hospitality industries, and see such indulgences as a natural extension of their interests.

Workshop Question - How can you help your customers in their pursuit of "treating themselves" by expanding to offer branded hospitality initiatives?
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24,057 Total Clicks
Mar 17 - May 19
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Featured Examples
Pop-Up Airport Breweries - Voodoo Brewery Has Opened at the Pittsburgh International Airport
SCORE 4.7
This Year and Average 445 Clicks Pub: Jun 21, 18
Pop-Up Airport Breweries
Voodoo Brewery Has Opened at the Pittsburgh International Airport
Airports aren’t always associated with a unique dining experience, but Pittsburgh’s International Airport is hoping to change that with the introduction of the Voodoo Brewery. This pop-... [More]
Craft Brewery Hotels - BrewDog is Crowdfunding for the World's First Craft Beer Hotel
SCORE 5.4
Warm 793 Clicks Pub: Mar 7, 17
Craft Brewery Hotels
BrewDog is Crowdfunding for the World's First Craft Beer Hotel
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Beer-Focused Airlines - BrewDog Airlines Will Feature Beer Brewed Specifically for Air Travel
SCORE 5.7
This Year and Warm 217 Clicks Pub: Oct 29, 18
Beer-Focused Airlines
BrewDog Airlines Will Feature Beer Brewed Specifically for Air Travel
Known simply as BrewDog Airlines, this first-of-its-kind craft beer airline promises to be the ultimate beer-focused flying experience. Taking flight in February 2019, BrewDog Airlines will feature... [More]
Relaxing Beer Spas - Chicago's Piva Beer Spa is a Natural Oasis for Lifted Energies
SCORE 6
This Month and Warm 77 Clicks Pub: May 17, 19
Relaxing Beer Spas
Chicago's Piva Beer Spa is a Natural Oasis for Lifted Energies
The Piva Beer Spa in Chicago boasts the mission to deliver ancient natural outlets to a contemporary environment. It features special beer soals, halotherapy salt rooms, massages, steam rooms, saunas,... [More]
Relaxing Beer Spas - Hop in the Spa is Opening Its Second Location
SCORE 4.6
This Month and Average 60 Clicks Pub: May 24, 19
Relaxing Beer Spas
Hop in the Spa is Opening Its Second Location
Self care is becoming more prevalent, and this is represented with numerous niche spa treatments—the latest of which, is the opening of a beer spa. This beer-inspired wellness experience... [More]
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