From inflight meditation apps to hotel suites that are equipped with specialized fitness equipment, the modern traveler is now able to partake in healthy travel experiences at all points in their journey. Although hotels have been offering gym amenities for years, consumers today are looking for much more all-encompassing experiences where their well-being is a central focus.
G Adventures is now introducing Wellness Adventures as a new collection of tours across global destinations. The first departures are set to kick off on Global Wellness Day (June 8th, 2019) and give health-conscious travelers the chance to "balance must-see highlights with a slower, more mindful pace of travel."
Mindfulness, movement and nourishment are integral to the tours, so yoga sessions, intention setting and healthy food choices are incorporated into the tours to leave travelers feeling fresh and revitalized.
Key Themes Behind This Trend
- Wellness Travel
- Rise of holistic travel experiences incorporating mindfulness, movement, and nourishment in tourism.
- Tech-enabled Wellness
- Innovative technologies used to promote healthy travel experiences encompassing spirit, mind, and body.
- Customizable Wellness
- Increasing demand for personalized healthy travel experiences tailored to specific wellness goals.
Where This Applies
- Travel and Tourism
- Need to offer innovative, customizable, wellness packages to satisfy health-conscious travelers seeking fitness, mindfulness, and nutritional experiences.
- Hospitality and Accommodation
- Opportunity to upgrade amenities to cater to wellness experiences of Guests through tech-enabled wellness devices and advanced nourishment menus.
- Fitness and Wellness Equipment Manufacturers
- Opportunity for equipment manufacturers to produce health gadgets that are durable, easy to use, and portable, geared towards holistic fitness experiences that integrate nutrition, mindfulness, and movement.
