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Beach-Themed LEGO Retreats

'LEGOLAND Beach Retreat' Features Scores of Beachy Bungalows

— December 8, 2016 — Life-Stages
LEGOLAND Beach Retreat is a new addition to the LEGOLAND Hotel in Winter Haven, Florida. Across the street from the hotel, the newly built facility includes scores of bungalows built using both a LEGO and beach theme.

Located on the banks of Lake Dexter, the beach theme for LEGOLAND Beach Retreat is appropriate. Not only does the decor remind guests of an idyllic paradise island, but they can then step outside onto the shores of an actual beach. Decorations inside the LEGOLAND Beach Retreat bungalows include LEGO characters like a buff lifeguard, a hula dancer, and a deep sea diver, as well as other LEGO toys and animals.

The LEGOLAND Beach Retreat includes 83 bungalows which have 166 separate rooms. The bungalows are ideal for families, providing rooms for both kids and parents.
Trend Themes
1. Beach-themed Accommodations - Opportunity for hotels and resorts to incorporate beach themes in their accommodations for a unique customer experience.
2. Themed Family Getaways - Family-oriented theme parks and facilities can create family-friendly stays by offering themed accommodations like the LEGOLAND Beach Retreat bungalows.
3. Collaborative Themed Design - Companies can collaborate with LEGO and other toy manufacturers to incorporate their products into themed accommodations for a unique marketing opportunity.
Industry Implications
1. Hospitality Industry - Hotels and resorts can take advantage of the popularity of themed accommodations like LEGOLAND Beach Retreat to attract customers and differentiate from competitors.
2. Theme Park Industry - Theme parks can use offerings like themed accommodations to create a full immersion experience for guests, leading to increased customer satisfaction and loyalty.
3. Toy Manufacturing Industry - Toy manufacturers like LEGO can collaborate with hotels and resorts to create unique, themed accommodations, creating a new revenue stream and marketing opportunity.
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