Kit Kat's 'Live Your Break' Targets the Millennial Traveler

Nestlé's 'Live Your Break' campaign targets four different types of Millennial travelers and will ultimately help one lucky fan to an unforgettable travel experience.

Live Your Break appeals to travelers of all types by asking them to choose which type of "Breaker" they most identify with. These options include the Urban City Breaker for those who love the city, the Festival Breaker for those who enjoy listening to live music, the health-centric Wellness Breaker and the Adventure Breaker.

As Millennials in particular are a group that place a high value on experiences rather than objects, Kit Kat has plans to unveil a Live Your Break 2.0 campaign in the next year across select international airports.