The Arby's Coke Float Celebrates the Brand's Switch from PepsiCo

 - Jun 20, 2018
References: arbys & brandeating
The Arby's Coke Float is a new offering from the QSR brand that celebrates the company's official switch from PepsiCo beverages to Coca-Cola drinks, which will come as welcome news to Coke fans. The drink is created with Coca-Cola that has been topped with the brand's vanilla shake, which takes the place of traditional ice cream because the chain doesn't offer such menu items. This creates a different kind of flavor and texture experience that will likely be a favorite amongst consumers looking for an alternative drink to enjoy with their meal this summer.

The Arby's Coke Float will be available for a limited time to help drive awareness of the brand's larger shift towards Coca-Cola branded drinks, which includes both sparkling and non-sparkling refreshments.

Image Credit: Arby's