Personalized Hotline

Hotlines become increasingly niche in the support services they provide

Implications - Hotlines are no longer restricted to functions like supporting people's mental health, and are becoming much more specific in the support they offer – with everything from sleep-inducing services to ones that aid refugees who are crossing the Mediterranean. These services are popping up as some of the negative effects of social media, such as interpersonal isolation, encourage consumers to seek digital connections through varying platforms.
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
67,578 Total Clicks
Jan 17 - Oct 18
This Month and Untested
Lifestyle
Featured Examples
Plant-Based Eating Hotlines - Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
SCORE 6
This Month and Warm 80 Clicks Pub: Oct 9, 18
Plant-Based Eating Hotlines
Simple Feast's 'Quit Meat Helpline' Offers Resources and Support
With the sales of plant-based products growing across all categories, plant-based meal kit company Simple Feast set up a ‘Quit Meat Helpline’ to offer support and resources for those who... [More]
Sleep-Inducing Hotlines - Casper Created a Hotline to Call When You Want to Be Put to Sleep
SCORE 2.4
Untested 166 Clicks Pub: Mar 28, 17
Sleep-Inducing Hotlines
Casper Created a Hotline to Call When You Want to Be Put to Sleep
Mattress company Casper is known for being innovative and forward-thinking, and it is now introducing a hotline to call to help people to get to sleep. The hotline is specifically designed to put... [More]
Youth-Targeted Cancer Campaigns - The Rethink Breast Cancer Campaign Takes a More Modern Approach
SCORE 2.2
Untested 161 Clicks Pub: Oct 25, 17
Youth-Targeted Cancer Campaigns
The Rethink Breast Cancer Campaign Takes a More Modern Approach
Creative agency Sid Lee has taken a unique approach to encourage a younger demographic to educate themselves on Breast Cancer in its Rethink Breast Cancer Campaign—which uses a humorous... [More]
Refugee-Aiding Hotlines - This 24 Hour Hotline Helps Syrian Refugees Crossing the Mediterranean
SCORE 1.3
Untested 102 Clicks Pub: Jan 5, 17
Refugee-Aiding Hotlines
This 24 Hour Hotline Helps Syrian Refugees Crossing the Mediterranean
This 24 hour hotline is designed to help Syrian refugees flee their country. Designed by fellow refugee Mohammed Abu Amar, the hotline aids those in need to cross the Mediterranean by offering... [More]
Raging Rant Hotlines - The 'For a Bad Time Call...' Project Gives Women a Space to Blow Off Steam
SCORE 2.2
This Year and Untested 108 Clicks Pub: Dec 20, 17
Raging Rant Hotlines
The 'For a Bad Time Call...' Project Gives Women a Space to Blow Off Steam
According to the artists behind the ‘For a Bad Time Call…’ project, “women’s anger is underrated, useful, and productive.” The project thus aims to put that anger... [More]
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