To address the fact that mothers are constantly exposed to criticisms from others who feel that they know best, Yoplait created the 1-833-MOM-TIPS hotline that lets callers vent their frustrations.
Calling the hotline provides a variety of options based on one's situation, such as choosing to discuss how a mother treats her children, public nursing and modern parenting standards. As such, strangers are able to talk about what irks them, while mothers are spared from hearing "helpful" comments from others. However, the hotline does also provide the option for a caller to connect with a real mother in order to spark a discussion.
As Yoplait puts it, "At 1-833-MOM-TIPS, we handle everything from critiques to advice so you can get back to doing the things that matter the most."