Consumers enjoy the flavors of globally-inspired street food at home
Implications - With the rise of food service options like food trucks, consumers have become more familiar with the flavors of street food from around the world and are now seeking similar products to enjoy at home. These products enable consumers to enjoy the globally-influenced flavors of street food-inspired products with the convenience of doing so at home.
Workshop Question - How can your brand’s products help consumers to experience global influences?
Trend Themes
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Street Food-inspired Products — Consumers are seeking street food-inspired products that bring the globally-influenced flavors of street food to the convenience of their homes.
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Artisan-inspired Varieties — Brands are acknowledging the rising popularity of artisan-inspired food varieties as consumers seek out different variations of their favorite meals and treats.
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Global Flavor Exploration — Consumers desire to explore diverse new flavors from around the world through products like globally-inspired street food soups.
Industry Implications
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Food Manufacturing — Food manufacturers can develop street food-inspired products and artisan-inspired varieties for consumers seeking new flavors and convenience.
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Food Service — Food service providers can incorporate street food-inspired products into their menus to cater to consumers' evolving tastes.
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Marketing and Advertising — Marketing and advertising agencies can help brands in the food industry reach consumers with an interest in globally-inspired flavors and artisan-inspired varieties.
