Category
Lifestyle
Assisted Choices
Trend cluster
Category
All-Natural
Antidote
Products that promise hangover relief shift focus to natural formulations.
4.4
Trend score
Trend
What is the All-Natural Antidote trend?
All-Natural Antidote: While hangover cure products have previously focused branding efforts on efficiency, new formulations emphasizing an all-natural ingredient list have begun to win over wellness-inclined consumers. This shift speaks to the complexity of new consumer expectations that see a desire for products that serve as a catalyst for a range of personal concerns in addition to the product's initial function.
Trend themes
Themes within the All-Natural Antidote trend
Three behaviours holding the trend together01
Natural Hangover Cure Products
Products that offer all-natural ingredients instead of chemical formulations for hangover relief win over wellness-focused consumers, signaling the shift in consumer expectations for products that cater to personal concerns in addition to the primary function.
02
Liver-Boosting Recovery Drinks
Drinks that contain ingredients such as dihydromyricetin (DHM) are entering the market to cure hangovers by supporting natural liver function, providing opportunities for new, effective drink products.
03
Functional Hangover Supplements
Supplements that contain a mixture of herbs, vitamins, and electrolytes provide consumers with a custom-tailored approach to their hangover cure needs and help them replenish what their bodies lose while drinking.
Industry implications
What the All-Natural Antidote trend means for industry
Where the trend changes the playbookFor
Alcohol Industry
The alcohol industry can develop new products that cater to consumers' needs for all-natural remedies for hangovers, leading to differentiation and distinction in the highly competitive market.
For
Supplement Industry
The supplement industry can capitalize on the trend of providing custom-tailored supplements that contain various herbs, vitamins, and electrolytes that promise to improve consumers' bodily functions on a personalized level.
For
Wellness Industry
The wellness industry can focus on developing all-natural products that address a broad range of personal concerns for consumers beyond their immediate needs by creating a whole-body approach to remedying ailments like hangovers.
Workshop question
How can a more conscious formula serve to create appeal for consumers with a focus naturality?
Trend signals
Trend signals for All-Natural Antidote
Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 8%.
Popularity70%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the All-Natural Antidote trend
5 featured examples from May 11, 2017 to Sep 26, 2018CategoryLifestyle
Liver-Boosting Recovery Drinks
'Morning Recovery' is Powered by a Potent Asian Medicine Ingredient
The rise of functional drinks that include liver-boosting ingredients like DHM represents a disruptive innovation for the beverage industry.
CategoryLifestyle
Functional Hangover Supplements
The HangZing Natural Speedy Recovery is Packed with Nutrients
The rise of functional hangover supplements offers an opportunity for companies in the supplement industry to develop and market innovative new products that cater to consumer nee…
CategoryLifestyle
Reparative Hangover Drinks
Buzz Balance Beverages Makes Solutions to Prevent Hangovers
The beverage industry can develop innovative hangover prevention solutions like Buzz Balance Beverages that utilize healthy and organic ingredients and help consumers detoxify the…
CategoryLifestyle
Vitamin-Based Hangover Pills
The 'Flyby' Supplements are a Preventative Cure for Hangovers
Opportunity for supplement manufacturers to develop and produce hangover prevention supplements with natural ingredients.
CategoryLifestyle
Hangover-Curing Tea Blends
Your Tea's Hangover Tea Aims to Curb Post-Drink Symptoms
Disruptive innovation opportunity: Introduce new functional beverages that target specific health concerns and offer convenient, on-the-go packaging.
