As summer is in full swing with BBQ parties and other festivities, Ketel One launches a cocktail cure for horrendous hangovers. The company provides consumers with 100% non-GMO spirits that also happen to be low in calories.
Basing its recipe on the Bloody Mary, which is considered to be the ultimate cocktail cure for the unfortunate morning-after, the Ketel Green Mary boasts a combination of fresh and nutritious ingredients with just a dash of the hair of the dog.
To make this easy cocktail cure at home, consumers will need freshly juiced celery and cucumber, lime, as well as some spices like cinnamon, nutmeg, dried chili flakes, salt and pepper. The ingredients are combined in a glass with 1 oz of Ketel One Family-Made Vodka and are ready for consumption with an optional garnish of a salted cucumber slice.
Key Themes Behind This Trend
- Non-gmo Spirits
- Opportunity for distilleries to create vodka and other spirits that are 100% non-GMO, appealing to health-conscious consumers.
- Low-calorie Cocktails
- Opportunity for bars and restaurants to offer low-calorie cocktail options, catering to customers seeking healthier beverage choices.
- Hangover Cures
- Opportunity for companies to create innovative hangover remedies, addressing the need for effective solutions for post-party recovery.
Where This Applies
- Distilleries
- Distilleries can tap into the growing demand for non-GMO spirits by offering vodka and other alcoholic beverages made with non-GMO ingredients.
- Bars and Restaurants
- Bars and restaurants can attract health-conscious customers by featuring low-calorie cocktail options on their menus.
- Wellness and Health Industry
- Companies in the wellness and health industry can develop innovative hangover remedies, providing consumers with effective solutions for post-party recovery.
