The July 2018 pop culture trends incorporate apps, campaigns, services, collaborations, and collections of all kinds that tend to appeal to younger demographics of consumers who have an infatuation with the latest uniquely branded goods.
An example of this is the retro bicycle that was created by Schwinn in honor of the ever-popular Netflix Original series, 'Stranger Things.' In order to attract more attention of fans who are interested in getting their hands on the remake of Mike's bike, the brand limited its production, resulting in just 500 being made. In addition to looking just like the retro bicycle from the show, the model comes adorned in Stranger Things' branding.
Also featured is the Hello Kitty home goods collection, which enables fans of the iconic Sanrio cartoon to show their appreciation for the lovable cat.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
