Full-time musician and "part-time comic nerd" Emilee Petersmark produced 12 goddess-inspired zodiac illustrations to be used by American band The Accidentals during its tour. This project enables the artist to grow but also allows for the promotional posters to have a humanizing and relatable touch.
Emilee Petersmark's intricate zodiac illustrations helped her go through a "natural evolution," during which she could explore her graphic style and track her progress monthly. In addition, as many people identify and feel spiritually connected to their astrology signs, The Accidentals' tour posters definitely have the potential to engage people more than traditional promotional materials.
The goddess-inspired zodiac illustrations are available for sale online individually, as a bundle or as a postcard set.
What's Driving This Trend
- Zodiac-inspired Illustrations
- There is a trend to use intricate astrological illustrations in promotional materials, creating a more engaging experience for audiences.
- Personalized Promotional Materials
- There is a trend to personalize promotional materials to make them more relatable and humanizing for audiences.
- Spirituality-driven Promotion
- There is a trend towards using spirituality and astrology in marketing materials to better connect with consumers' beliefs and interests.
Who This Affects Most
- Music
- Music industry professionals can use personalized, astrology-themed promotional materials to better connect with audiences and create a unique branding experience.
- Art
- Artists can create and sell intricate zodiac-inspired illustrations to tap into the growing popularity of astrology-based spirituality and interest in personalized art.
- Fashion
- Fashion brands can incorporate astrology-inspired designs into their clothing lines to appeal to consumers' spiritual and personalized interests.
