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Engaging Animated Safety Ads

Ontario Power Generation Issues a Warning with a Video for Canadians

— June 28, 2018 — Pop Culture
This video for Canadians situates the viewer in an animated landscape that highlights the beauty and traditions of the country, as well as the dangers that can arise by ignoring signs during fishing or water sports. The main protagonist is a beaver who grows up with the dream of catching a big fish. One day he sees the perfect one but it is dangerously close to a hydro dam. Ignoring the warning signs, Dammy the Beaver attempts to capture the fish and his boat is turned over.

Playing on the cultural values of the country, this animated video for Canadians was created for the Ontario Power Generation by Toronto-based agency The Hive. The cautionary short is meant to promote safety and awareness of hydro-dams and stations for people that enjoy fishing, cottages or swimming.
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