Who doesn't like to win real gold? How about the real gold actually dug up by a reality TV star? The hit app Planet Gold Rush has convinced Todd Hoffman, the recent host of TV's Gold Rush, to give away his own gold via the game's "Todd Hoffman Challenge," a series of "mining mini-games of skill," from racing to washing gold in a trommel, where players compete against each other.
Players can enter the daily tournament as many times as they like and the player with the highest score at the end of each day will win real gold. There are two daily challenges on Sunday. At the end of each week, the best overall player will win an additional ounce of gold. Each daily challenge runs for 24 hours. Get your gold pans and mobile devices ready for a chance to win.
What's Driving This Trend
- Real Gold-based Gaming Apps
- Creating gaming apps focused on winning real gold, as opposed to in-game currency or prizes.
- Celebrity-endorsed Gaming Challenges
- Using high-profile celebrity figures to promote and sponsor gaming challenges for users.
- Skill-based Tournament-style Gaming
- Developing tournament-style games that rely on user skill, as opposed to chance or random selection.
Who This Affects Most
- Mobile Gaming
- Mobile gaming companies can leverage innovative gaming incentives and challenge models to attract users.
- Entertainment
- Entertainment companies can partner with gaming apps to deliver unique experiences that feature celebrities and exclusive prizes.
- Online Gambling
- The online gambling industry can take cues from real gold-based gaming apps and develop new opportunities for users to win tangible rewards.
