Imperfect Ceramic Homeware

Zhekai Zhang's 'Fabric Formula' Collection is Minimalist, Crisp & Clean

Zhekai Zhang — a graduate of the Royal College of Art in London, England, undertakes a rather experimental approach for the development of a ceramic homeware collection, dubbed 'Fabric Formula.'

Many industries, especially beauty and fashion businesses, are embracing the flaws that one is born with. Zhekai Zhang takes a similar approach but with ceramic homeware. The minimalist collection of teapots, jugs and cups is partially collapsing due to the young designer's formation technique and strategy. The white-glazed pottery is made with an experimental mold, where half of it is made from fabric. This instills a "partially unmolded" appearance in the ceramic homeware collection.

As Zhekai Zhang is rebelling against the practices and uniqueness-stifling aspects of mass production, the ceramic homeware presents an uncanny and attention-grabbing minimalist aesthetic.

Embracing Flaws
Disruptive innovation opportunity: Explore the acceptance of imperfections in various industries, like beauty and fashion, to create unique products.
Experimental Mold Techniques
Disruptive innovation opportunity: Develop innovative mold techniques in ceramics to create partially unmolded and visually intriguing homeware.
Minimalist Aesthetic
Disruptive innovation opportunity: Design minimalist homeware collections with collapsing elements to create striking and attention-grabbing products.

Who This Affects Most

Beauty Industry
Disruptive innovation opportunity: Embrace imperfections in beauty products and marketing to challenge traditional beauty standards and connect with a broader range of consumers.
Fashion Industry
Disruptive innovation opportunity: Integrate imperfections into fashion designs and manufacturing processes to create unique and personalized garments that stand out in the market.
Ceramics Industry
Disruptive innovation opportunity: Experiment with fabric-infused mold techniques in ceramics to create visually captivating and unconventional homeware collections.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 44%
Freshness 8%

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