The first full skincare line under the Paris Hilton brand has been launched as ProD.N.A., which spotlights the potency and effectiveness of marine-derived enzymes alongside natural ingredients from around the globe. The enzymes in the products sourced from microalgae are meant to support the body's natural DNA repair process and promote a youthful appearance.
Some of the key products in the Paris Hilton skincare collection include the Advanced Recovery Serum, the Dual-Action Cleansing Gel and the targeted Face & Décolletage Cream. All of the products are unified by sleek black packaging and metallic accents.
While Paris Hilton has previously launched perfumes and face mists, this collection offers some of the socialite's best-kept beauty secrets. As Paris herself puts it, "I have been obsessed with finding the best products on the market to help me look and feel young, so after years of searching I decided to create a line that can offer the absolute best results."