Beats by Dre recently unveiled its latest Decades collection as a celebration of its 10th anniversary. The newest range is comprised of its iconic Studio3 noise-canceling headphones, Solo3 headphones, Powerbeats3 earphones, urBeats3 earphones, and the BeatsX earphones. The audio range takes on a color palette of bold black and red tones, paying homage to the brand's classic 'b' logo as well.
To honor the ten-year milestone, the label taps to basketball athletes Kevin Durant and LeBron James once again, with the addition of James Harden this year to showcase the Decades collection. This year's campaign promotes the power of overcoming obstacles that stand in the way, named 'Made Defiant' with music by Anderson .Paak.
Beats by Dre Unveils Its Honorable Decade Collection
1. Celebrity-endorsed Milestone Collections - Opportunity for brands to partner with celebrities to create milestone-based collections and campaigns that celebrate brand history and achievements.
2. Revamped Classic Designs - Opportunity for audio brands to update and modernize classic designs with bold colors and modern features to appeal to new and younger consumer bases.
3. Multi-product Collections - Opportunity for brands to release expanded product collections that include a range of audio devices with similar aesthetic designs and features for a cohesive brand experience.
1. Audio Equipment Industry - There is a need for audio equipment companies to continue innovating and updating their products with modern features while still paying homage to their brand history and design aesthetics.
2. Celebrity Endorsement Industry - Opportunity for celebrities to collaborate with brands to create unique and limited-edition collections that appeal to their fan base and extend their personal brand beyond their main industry.
3. Advertising/marketing Industry - There is an opportunity for advertising and marketing firms to specialize in milestone-based campaigns that celebrate brand history and achievements and work with brands to collaborate with celebrities in these campaigns.