'Drinking Partners' is a Pittsburgh-based craft beer podcast, run by comics Ed Bailey and Day Bracey. The duo explores the vast menu of flavorful and experimental brews, whilst engaging in "dynamic, entertaining, and informative conversations" with people of different statures and backgrounds — from Pittsburgh Mayor Bill Peduto to Philadelphian stand-up comedian Todd Glass.
In addition, the duo behind the craft beer podcast partners up with digital magazine 'Black Brew Culture' in the promotion and organization of Fresh Fest — a happening that actively celebrates inclusivity and cultural diversity in the industry. The event is "Pittsburgh's first Black beer festival" and it brings together the most talented ethnic makers and breweries of the region. From craft beer podcasts to full-day boozy festivals, the Drinking Partners undertake a community-forward approach to business.
Photo Credits: Drinking Partners Podcast
What Makes This Trend Stand Out
- Craft Beer Podcasts
- There is an opportunity for the development of craft beer-focused podcasts that combine humor with entertaining conversations around the business.
- Inclusive Beer Festivals
- Creating beer festivals that celebrate diversity and inclusivity in the industry is a disruptive innovation opportunity that can lead to a more community-forward approach to business.
- Collaboration with Niche Publications
- Partnering with niche publications that focus on specific demographics and cultures, such as 'Black Brew Culture,' is a disruptive innovation opportunity that can lead to more targeted marketing and outreach.
Sectors Adopting This
- Craft Beer Industry
- The craft beer industry can benefit from the development of more community-forward approaches to business, such as inclusive festivals and collaboration with niche publications.
- Podcasting Industry
- The podcasting industry can benefit from the development of more specialized content, such as craft beer podcasts that focus on humor and entertaining conversations around the business.
- Event Planning Industry
- The event planning industry can benefit from the development of more inclusive and diverse festivals, such as 'Fresh Fest,' that celebrate ethnic makers and breweries of the region.
