For the assembly of its Spring/Summer 2019 collection, Parisian label Études took stylistic cues from the phenomenon of classic Americana fashion. Designers José Lamali, Jérémie Égry and Aurélien Arbeticonic reworked motifs like "bandana prints, cowboy boots and fringed jackets," ultimately infusing the iconic style-focused elements into a capsule of contemporary clothing.
Études presented its offerings for Spring/Summer 2019 at Paris Fashion Week and the silhouettes were incredibly expressive by way of detail incorporation and color use. From tops that boast flame-inspired graphics to ultra-vibrant color block denim jackets, the silhouettes that comprise the Americana fashion collection are unified by way of their cultural origin. As Études is a label based in Paris, France, it is exceedingly interesting how the overall vibe of North America translates within the fashion landscape of Europe.
What Makes This Trend Stand Out
- Americana Fashion
- Opportunity to incorporate classic Americana motifs into contemporary clothing
- Expressive Silhouettes
- Potential to create detailed and vibrant clothing designs
- Cultural Translations
- Exploring how fashion from different regions can influence each other
Sectors Adopting This
- Fashion and Apparel
- Opportunity for fashion brands to incorporate Americana influences in their collections
- Textile and Printing
- Demand for bandana prints and unique graphic designs for fashion
- Fashion Retail
- Market for Americana-inspired clothing with expressive and culturally-inspired silhouettes
