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Ex Infinitas Taps into Surf and Pop Culture for SS2019

 - Jun 27, 2018
References: exinfinitas & highsnobiety
For the upcoming Spring/Summer 2019 collection that debuted in Paris earlier this week, Ex Infinitas focuses its efforts on developing the next generation of surf wear fashion.

The label takes the designs one step further than the traditional culture, which extends to beach-ready ensembles, floral motifs, short sleeve button-ups and narrow-style shades. The silhouettes harbor an eerie futuristic aesthetic that is "reminiscent of cult 90s movie 'Hackers.'"As a result, Ex Infinitas's surf wear fashion does not only pay tribute to the West Coast beach bums. It also references a more modern way that people surf. That is, the futuristic elements and "post-gender outlook" hit the mark on creating surf wear fashion for the digital era. By infusing this forward-thinking aesthetic with notes of traditional attire, Ex Infinitas is able to induce a sense of nostalgia.