The Gucci Gardens offer consumers a whimsical and interactive means of experiencing and discovering the luxury fashion house's history, and now this interactive space is expanding with two new exhibits, one of which features the gorgeous custom gown Alessandro Michele designed for Björk.
The luminous dress took over 550 hours to make with 320 of those hours being spent on the embroidery process. The intricate gown is now on display at the museum's first floor, which serves as a home to a rotation of different artists and exhibits. The floor celebrates Gucci's history with Björk and features Gucci-designed accessories, masks and props the singer has used throughout her career.
Through this exhibition, consumers are invited to explore the brands evolution through a pop culture lens.