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Dsqaured2's FW18 Taps into Kendall Jenner & Bella Hadid

 - Jun 15, 2018
References: dsquared2 & highsnobiety
Dsqaured2's Fall/Winter 2018 collection is teased in a sultry campaign short that taps into the exquisite presence of Bella Hadid and Kendall Jenner. The promotional video is inspired by the Wild West and boasts decisive intellectual montages. The two celebrity models are shot with "big hair, high heels and tight denim." Naturally, the costume designs of the campaign short are derived from Dsqaured2's upcoming Fall/Winter 2018 collection.

The clip itself has a retro aesthetic with a "muted 60s style decor" and it communicates sensual connotations. Directed by Mert Alas and Marcus Piggott, Dsqaured2's campaign surely instills nostalgia and curiosity for the Wild West and spaghetti westerns. In addition, the presence of Bella Hadid and Kendall Jenner will surely draw more attention to Dsqaured2's upcoming release.