The Seventh Duchess is a tea brand that enlisted the creative agency Boxer and Co. to redesign the packaging for two of its tea collections – classic and apothecary.
The tea brand once offered its products in cubic tin structures, but has now switched over to cardboard cylinders instead. The tubes offer a sophisticated design, with a predominantly white background that lifts up to reveal the containers' lower parts, which are covered in various botanical images.The brand offers a series of organic teas, each of which have ethereal names and were curated for purposes like beauty, relaxation, and energy – with one tea designed specifically for new mothers.
The Seventh Duchess' packaging redesign works to ensure that it stands out from its competitors.
Elegant Cylindrical Tea Branding
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