The Seventh Duchess is a tea brand that enlisted the creative agency Boxer and Co. to redesign the packaging for two of its tea collections – classic and apothecary.
The tea brand once offered its products in cubic tin structures, but has now switched over to cardboard cylinders instead. The tubes offer a sophisticated design, with a predominantly white background that lifts up to reveal the containers' lower parts, which are covered in various botanical images.The brand offers a series of organic teas, each of which have ethereal names and were curated for purposes like beauty, relaxation, and energy – with one tea designed specifically for new mothers.
The Seventh Duchess' packaging redesign works to ensure that it stands out from its competitors.
What's Driving This Trend
- Cardboard Packaging
- The switch from cubic tin structures to cardboard cylinders presents an opportunity for sustainable and eco-friendly packaging solutions.
- Botanical Branding
- The use of botanical images on the packaging provides an opportunity for natural and organic product branding.
- Specialty Tea Collections
- Curating tea collections for specific purposes like beauty, relaxation, and energy opens up opportunities to target niche markets.
Who This Affects Most
- Packaging
- The packaging industry can explore new materials and designs to meet the demand for sustainable and visually appealing packaging solutions.
- Natural Products
- The natural products industry can leverage botanical branding to position their products as organic and eco-friendly.
- Tea
- The tea industry can create specialty tea collections to cater to specific consumer needs and preferences.
