More consumers are looking for ways to decrease their intake of alcohol and other ingredients, so products like The Duchess Sugar-Free Sodas are being crafted with them in mind. The soda is crafted by using juniper berries and other botanicals to flavor the tonic water in a way that makes it taste like it has gin in it. This makes it a distinctly different option for adult to enjoy without having to settle for traditional sodas or sugar-laden drinks.
The Duchess Sugar-Free Sodas were described by the found of the company, Johannes Le Roux, when he said, "The Duchess was created for the conscious consumer – the healthy, discerning individual who wants the option of an adult beverage without alcohol. Whether at a business lunch or being the designated driver, for personal or religious reasons, The Duchess now offers you the choice of a sugar-free, calorie-free, and hangover-free refreshment."