Businesses offer their customers distinct monetary or product loans
Implications - Businesses are offering their customers loans – whether financial or product-based – offering an explicit, enhanced mutual benefit for both the brand and the consumer. Whether used for marketing purposes or to enhance the customer experience, these loans serve to retain customer loyalty for their ability to show the brand's willingness to go above and beyond consumers' expectations.
Workshop Question - Consider a specialty loan your brand could offer its customer.
Trend Themes
-
Shared and Loaned Products — Companies are offering consumers temporary loans of their products in exchange for promoting the brand or product. This presents opportunities for companies to create promotional campaigns or to build brand loyalty.
-
Interest-free Loans — Companies are offering interest-free loans to consumers to help them purchase their products, especially for high-priced items like art and travel accommodations. Opportunities arise to create financing systems to make the product or services accessible to more customers.
-
Personalized Financing Services — Companies are offering personalized financing services, in an effort to improve their customer service offerings. This trend creates ripe opportunities for companies to build relationships with customers by offering personalized financing or investment solutions.
Industry Implications
-
Consumer Goods — Companies that manufacture consumer goods can explore innovative ways to promote their products by offering temporary loans without affecting their bottom line.
-
Hospitality Industry — Hotels and lodging companies can provide luxurious loaned services, such as cars or butler services to improve the experience of their guests further. This can result in repeat customers and positive referrals.
-
Fintech — The trend of personalized financing services provides companies with an opportunity to create new financial products or develop innovative investment solutions.
4 Featured, 34 Examples:
128,487 Total Clicks
Date Range:
Jun 17 — Oct 18
Trending:
Warm
Consumer Insight Topics:
