Weight management platforms and DNA assist consumers in reaching their goals
Implications - Brands are leveraging bio-science to allow consumers to better personalize their diet-related goals. Weight management platforms use algorithms that analyze the consumer's DNA, which then provides them with information that helps them make informed choices about their nutrition plans.
Insight - The wellness wave over the last years not only made consumers more aware of the different facets of health, but also caused them to be more self-directed in meeting goals related to their wellness as well. Because these consumers are so invested in their betterment and feel there is so much at stake, they're more likely to seek out the most tailored, self-directed services and products possible.
Insight - The wellness wave over the last years not only made consumers more aware of the different facets of health, but also caused them to be more self-directed in meeting goals related to their wellness as well. Because these consumers are so invested in their betterment and feel there is so much at stake, they're more likely to seek out the most tailored, self-directed services and products possible.
Workshop Question - How could your brand better personalize its product/service?
Trend Themes
1. Personalized Dna-assisted Diet - Brands are leveraging bio-science to personalize diet-related goals by analyzing consumers' DNA for making informed choices about nutrition and fitness plans.
2. Genetic Goal-setting Apps - Apps like GenSmart are analyzing consumers' genetic profiles and suggesting personalized fitness and dietary goals for them.
3. Dna-based Nutrition Tests - Companies like AOR are offering consumers a personalized lifestyle and nutrition report based on their unique genetic variations.
Industry Implications
1. Health and Wellness Industry - The growing trend of personalization using bio-science is disrupting the health and wellness industry by providing more tailored services and products for the consumers' betterment.
2. Fitness Industry - The rise of genetic goal-setting apps and personalized diet plans is disrupting the fitness industry by offering tailored exercise and dietary goals for consumers.
3. Food and Nutrition Industry - The trend of DNA-based nutrition tests and personalized diet plans is disrupting the food and nutrition industry by providing more accurate and targeted food choices for consumers based on their unique genetic variations.
