Weight management platforms and DNA assist consumers in reaching their goals
Implications - Brands are leveraging bio-science to allow consumers to better personalize their diet-related goals. Weight management platforms use algorithms that analyze the consumer's DNA, which then provides them with information that helps them make informed choices about their nutrition plans.
Insight - The wellness wave over the last years not only made consumers more aware of the different facets of health, but also caused them to be more self-directed in meeting goals related to their wellness as well. Because these consumers are so invested in their betterment and feel there is so much at stake, they're more likely to seek out the most tailored, self-directed services and products possible.
Insight - The wellness wave over the last years not only made consumers more aware of the different facets of health, but also caused them to be more self-directed in meeting goals related to their wellness as well. Because these consumers are so invested in their betterment and feel there is so much at stake, they're more likely to seek out the most tailored, self-directed services and products possible.
Workshop Question - How could your brand better personalize its product/service?
