DNA Diet

Weight management platforms and DNA assist consumers in reaching their goals

Implications - Brands are leveraging bio-science to allow consumers to better personalize their diet-related goals. Weight management platforms use algorithms that analyze the consumer's DNA, which then provides them with information that helps them make informed choices about their nutrition plans. This personalization caters to consumers looking to self-empower when it comes to meeting their health and fitness goals.

Workshop Question - How could your brand better personalize its product/service?
SCORE 7.1
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45,146 Total Clicks
Jul 17 - Oct 18
This Quarter and Average
TechScienceLifestyleHealth
Featured Examples
Free Weight Management Platforms - Lose It! Introduces a DNA-Informed Update to Its Application
SCORE 8.7
This Year and V. Hot 1,020 Clicks Pub: Aug 28, 18
Free Weight Management Platforms
Lose It! Introduces a DNA-Informed Update to Its Application
Lose it! is a free weight management platform that has been made available to the consumer via the Apple store since 2008. As technological developments have been giving way to new services, so has... [More]
DNA-Based Weight Loss Plans - 'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
SCORE 6.9
Warm 1,192 Clicks Pub: Jul 26, 17
DNA-Based Weight Loss Plans
'Lose It' Creates a Personalized Fitness Plan Based on a Saliva Sample
EmbodyDNA is a new fitness app with a goal of creating a personalized fitness plan that’s tailored using DNA. Last year, a weight loss feature ‘Snap It’ could identify foods an... [More]
Genetic Goal-Setting Apps - The GenSmart App Analyzes Your DNA to Provide Personalized Fitness Goals
SCORE 5.2
Warm 373 Clicks Pub: Dec 1, 17
Genetic Goal-Setting Apps
The GenSmart App Analyzes Your DNA to Provide Personalized Fitness Goals
The GenSmart app uses your personal genome to help you reach your full potential. Based in the United Kingdom, the new health and wellness app is currently in beta. The new venture interprets your... [More]
Biology-Based Diet Plans - Habit is a Bespoke Nutrition Service That Focuses on One's DNA
SCORE 4.9
This Year and Average 188 Clicks Pub: Apr 12, 18
Biology-Based Diet Plans
Habit is a Bespoke Nutrition Service That Focuses on One's DNA
Campbell Soup believes that personal nutrition might be the company’s next big opportunity, which is why the brand invested in Habit - a bespoke nutrition service that’s based out of San... [More]
DNA-Based Restaurant Dishes - Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
SCORE 4.2
Average 479 Clicks Pub: Nov 3, 17
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that... [More]
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