In an effort to make fitness accessible, affordable and attainable for a wide variety of consumers, a husband and wife duo started an online exercise platform called 'Fitness Blender.' Not only does the platform boast more than 500 free workout videos, but it also includes day-to-day exercise plans that can help consumers navigate their fitness journey.
Fitness Blender is an online platform that can be used to help consumers workout at home, anytime. The platform features more than 500 exercise videos that range in difficulty from beginer to elite athlete. Fitness Blender also includes day-to-day workout plans accompanied by online fitness calendars that take the guesswork out of planning a workout at home. These additional features make the program particularly accessible for those who are new to exercising and may need some helpful coaching to get them started.
Why This Trend Is Growing
- Online Fitness Videos
- There is opportunity for disruptive innovation in the creation of tailored and interactive online fitness videos for consumers at various levels of expertise.
- Virtual Personal Training
- There is an opportunity to develop virtual personal training programs that offer real-time feedback and tailored workouts to optimize at-home fitness.
- Fitness Tracking Apps
- There is potential for innovation in fitness tracking apps that could be integrated with at-home workouts to provide personalized feedback and optimize results.
Industries Being Reshaped
- Online Fitness Platforms
- The online fitness platform industry can benefit from creating tailored workout programs and improving the accessibility of online exercise videos.
- Virtual Personal Training
- The personal training industry can expand its reach by developing virtual training programs that offer more affordability and flexibility for clients.
- Fitness Tracking Apps
- The fitness tracking industry can create apps that integrate with at-home workouts to provide personalized data and feedback to users.
