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Maternal Health-Focused Apps

The Baby2Body App Encourages a Healthy Lifestyle During Pregnancy

— April 9, 2018 — Tech
Baby2Body is a mobile app created by Melinda Nicci, with the focus dialed in on the well-being of pregnant mothers. Nicci is a mother herself, as well as a sports psychologist, with a passion for fitness, nutrition and female empowerment. She created Baby2Body so that women can still maintain a healthy, active lifestyle during pregnancy. Her mission with the app is to support a generation of healthy mothers and healthy children.

The Baby2Body mobile app is available on both the App Store and Google Play, with features such as 'Stage Tracking,' ' Daily Tips,' 'Lifestyle Guidance' and 'Watch, Listen, Learn.' Stage Tracking keeps a record of the time coming up to the user's due date. Daily Tips are given out weekly and can be personalized accordingly, encouraging health inspiration. Lifestyle Guidance offers the tools to stay healthy in terms of physical fitness and dietary consumption. Lastly, Watch, Listen, Learn delivers a range of information including recipes, podcasts, workout videos and infographics.
Trend Themes
1. Maternal Health-focused Apps - Disruptive innovation opportunity: Develop mobile apps that provide support and resources for pregnant women to maintain a healthy lifestyle during pregnancy.
2. Personalized Health Tips - Disruptive innovation opportunity: Create digital platforms that offer personalized health tips and advice for pregnant women based on their specific needs and preferences.
3. Mobile Health and Wellness - Disruptive innovation opportunity: Build mobile apps that combine fitness, nutrition, and wellness resources to support women in maintaining a healthy lifestyle before, during, and after pregnancy.
Industry Implications
1. Healthtech - Disruptive innovation opportunity: Develop technology solutions that cater to the specific health needs of pregnant women, providing tools, guidance, and support.
2. Mobile Apps - Disruptive innovation opportunity: Create mobile applications that offer personalized health and lifestyle guidance for pregnant women, enabling them to make informed choices.
3. Wellness and Fitness - Disruptive innovation opportunity: Build holistic platforms that integrate fitness, nutrition, and wellness resources to support the overall well-being of pregnant women.
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