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Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code

 - Nov 3, 2017
References: vitamojo & cnet
Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that it offers healthy food, the restaurant backs its health claims up with science: through a partnership with Canadian genetic testing company DNAfit, Vita Mojo gives diners meals catered to their personal nutrition needs as dictated by their genetic code.

Diners at Vita Mojo have the option of sending in a saliva swab to the restaurant ahead of time. It will then use DNAfit's technology to analyze the sample and determine the specific dietary needs of each diner. Those who don't have the time to use the DNA sample can still get a personalized experience as well, as the restaurant locations are filled with self-serve tablets where patrons can place orders specifying the exact quantities of each ingredient in their dish.