Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that it offers healthy food, the restaurant backs its health claims up with science: through a partnership with Canadian genetic testing company DNAfit, Vita Mojo gives diners meals catered to their personal nutrition needs as dictated by their genetic code.
Diners at Vita Mojo have the option of sending in a saliva swab to the restaurant ahead of time. It will then use DNAfit's technology to analyze the sample and determine the specific dietary needs of each diner. Those who don't have the time to use the DNA sample can still get a personalized experience as well, as the restaurant locations are filled with self-serve tablets where patrons can place orders specifying the exact quantities of each ingredient in their dish.
Diners at Vita Mojo have the option of sending in a saliva swab to the restaurant ahead of time. It will then use DNAfit's technology to analyze the sample and determine the specific dietary needs of each diner. Those who don't have the time to use the DNA sample can still get a personalized experience as well, as the restaurant locations are filled with self-serve tablets where patrons can place orders specifying the exact quantities of each ingredient in their dish.
Trend Themes
1. Personalized Nutrition - Vita Mojo and DNAfit offer personalized meals based on genetic code, providing an opportunity for other restaurants to cater to individual dietary needs.
2. DNA Testing in Food Service - DNAfit's technology enables Vita Mojo to offer meals tailored to diners' genetic code, creating opportunities for genetic testing companies to partner with restaurants.
3. Tech-enabled Dining Experience - Vita Mojo utilizes self-serve tablets for personalized food orders, opening up opportunities for technology companies to develop innovative solutions for enhancing the dining experience.
Industry Implications
1. Restaurant Industry - The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition.
2. Genetic Testing Industry - DNAfit's collaboration with Vita Mojo creates new opportunities in the genetic testing industry by expanding its applications beyond healthcare.
3. Technology Industry - The use of self-serve tablets at Vita Mojo showcases how technology can revolutionize the dining experience, setting the stage for tech companies to develop similar solutions for other businesses.
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