Campbell Soup believes that personal nutrition might be the company's next big opportunity, which is why the brand invested in Habit - a bespoke nutrition service that's based out of San Francisco.
Habit recognizes that nutrition is a complex issue, and that people's diets aren't always reflective of what people need. So, this brand offers one-on-one wellness coaching based on an individuals biology, metabolism and personal goals. Habit has broken down its diet plans into seven major eating archetypes but offers an inventory of over 5,000 recipes.
This method of personalization caters to the unique needs of each individual, and offers a bespoke eating plan that promises to keep each client feeling and looking their best.
Image credit: Habit, Adobestock
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