Branded Cafe

Brands expand their physical presence by creating branded cafe locations

Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.

Workshop Question - If your brand were to create a consumer experience representative of itself, what would that look like?
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
84,005 Total Clicks
Nov 17 - Oct 18
This Year and Hot
Featured Examples
Cosmetic Cafe Pop-Ups - Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
SCORE 8.5
This Year and V. Hot 18,222 Clicks Pub: Apr 4, 18
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Glossier has launched plenty of its own limited-time pop-up shops over time and its newest initiative is the Glossier at Rhea’s Cafe takeover. From now until mid-April, those in San Francisco,... [More]
Experiential In-Store Coffee Shops - Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
SCORE 7.6
Hot 2,216 Clicks Pub: Nov 28, 17
Experiential In-Store Coffee Shops
Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
Mansur Gavriel’s L.A location aims to transition the brand from a retail space to a lifestyle shopping experience by offering consumers an experiential venue that serves as a boutique, a... [More]
Food Waste-Fighting Cafes - The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
SCORE 7.9
This Year and Hot 842 Clicks Pub: Oct 4, 18
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Domestic appliance brand Hotpoint recently kicked off a ‘Fresh Thinking for Forgotten Food’ campaign with Jamie Oliver in order to bring attention to the fact that “a third of all... [More]
Experience-Oriented Beauty Stores - SHISEIDO THE STORE Offers More Than Just Products
SCORE 6.8
Warm 1,854 Clicks Pub: Jan 30, 18
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand’s flagship store to feature a purpose that extends past offering cosmetic products. This unique... [More]
Clothing Brand Cafe Pop-Ups - Lazy Oaf's Cafe Promoted its New 'Food Baby' Collection
SCORE 7.1
This Year and Warm 1,267 Clicks Pub: Jul 2, 18
Clothing Brand Cafe Pop-Ups
Lazy Oaf's Cafe Promoted its New 'Food Baby' Collection
Lazy Oaf’s cafe opened its doors to guests, inviting consumers to experience a unique food-filled pop-up that aimed to promote the clothing brand’s latest ‘Food Baby’... [More]
Diet-Specific Cafés - The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café
SCORE 7.3
This Year and Warm 658 Clicks Pub: Oct 5, 18
Diet-Specific Cafés
The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café
Hot on the heels of a recent name change, Weight Watchers—now known as WW—has opened up a ‘Freestyle Café’ in Brooklyn’s Barclays Center. While the location may seem... [More]
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