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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Branded Cafe

Brands expand their physical presence by creating branded cafe locations

Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.
Workshop Question — If your brand were to create a consumer experience representative of itself, what would that look like?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
106,559 Total Clicks
Date Range:
Nov 17 — Oct 18
Trending:
This Year and Hot

Featured Examples

Cosmetic Cafe Pop-Ups
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
Glossier has launched plenty of its own limited-time pop-up shops over time and its newest initiative is the Glossier at Rhea’s Cafe takeover. From now until mid-April, those in San Francisco,... MORE
Experiential In-Store Coffee Shops
Experiential In-Store Coffee Shops
Mansur Gavriel's L.A Location Features a Cafe and a Flower Shop
Mansur Gavriel’s L.A location aims to transition the brand from a retail space to a lifestyle shopping experience by offering consumers an experiential venue that serves as a boutique, a... MORE
Food Waste-Fighting Cafes
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Domestic appliance brand Hotpoint recently kicked off a ‘Fresh Thinking for Forgotten Food’ campaign with Jamie Oliver in order to bring attention to the fact that “a third of all... MORE
Experience-Oriented Beauty Stores
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand’s flagship store to feature a purpose that extends past offering cosmetic products. This unique... MORE
Clothing Brand Cafe Pop-Ups
Clothing Brand Cafe Pop-Ups
Lazy Oaf's Cafe Promoted its New 'Food Baby' Collection
Lazy Oaf’s cafe opened its doors to guests, inviting consumers to experience a unique food-filled pop-up that aimed to promote the clothing brand’s latest ‘Food Baby’... MORE
Diet-Specific Cafés
Diet-Specific Cafés
The 'Freestyle Café' in Brooklyn is Weight Watchers' First-Ever Café
Hot on the heels of a recent name change, Weight Watchers—now known as WW—has opened up a ‘Freestyle Café’ in Brooklyn’s Barclays Center. While the location may seem... MORE

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