Consumers are looking to craft their own favorite foods and drinks from home, which is seeing brands respond with new solutions like these Keurig coffee machines that focus on artisan-quality results.
The machines include the Keurig K-Café Single Serve Coffee, Latte, & Cappuccino Maker and the Keurig K-Latte Single Serve Coffee & Latte Maker, which both make use of the brand's K-Pod coffee pods. Both of the machines are integrated with a milk frother to create premium cafe-inspired coffee drinks using your choice of dairy or non-dairy milk, while the easy to use operation makes them perfect for beginners or experienced coffee drinkers.
The new Keurig coffee machines are set to be purchasable starting June 18 with the K-Café option available through Amazon and the K-Latte variety at Walmart, respectively.
Why This Trend Is Growing
- Home Barista Craze
- As consumers seek to craft their own artisan-quality drinks from home, coffee machine brands should focus on developing more machines that replicate the cafe experience.
- Customization Revolution
- Consumers prefer customization options and brands should develop machines that can accommodate a wide range of dairy and non-dairy milk alternatives.
- Beginner-friendly Technology
- There is a need to create coffee machines that are easy to use for beginners while still producing high-quality drinks.
Industries Being Reshaped
- Coffee Machines
- Brands should focus on developing coffee machines that replicate the cafe experience and allow for customization, including options for dairy or non-dairy milk alternatives.
- Retail
- Retailers should capitalize on the trend of consumers seeking to make cafe-quality drinks from home by featuring these new coffee machines prominently in stores.
- Online Marketplaces
- Online marketplaces like Amazon and Walmart should promote and sell these new Keurig coffee machines to appeal to consumers' desire for home barista options.
