Lazy Oaf's cafe opened its doors to guests, inviting consumers to experience a unique food-filled pop-up that aimed to promote the clothing brand's latest 'Food Baby' collection.
This clever pop-up deviated from typical clothing store offerings as it aimed to embody the upcoming collection, instead of simply demonstrating it. To execute the event, the brand created a full menu of indulgent offerings, including a vegan burger, sandwiches, ice cream and more. In addition to being delicious, the event was designed to be social media friendly, and boasted an Instagrammable aesthetic that led to visitors posting plenty of content on their personal accounts.
Lazy Oaf's cafe cleverly created hype for its upcoming clothing line, while offering consumers a unique, unconventional and memorable experience.