The August 2018 fashion trends deliver a plethora of innovative concepts infused into wearable pieces. This summer, fashion pieces embrace nostalgic elements, functional sensibilities, and unconventional design cues.
An example of this is the UNIQLO collaboration alongside artist Meguru Yamaguchi on a line of activewear. The pieces boast graphic prints, seeing the artist's signature brushstroke designs throughout each item whilst still spotlighting functional and sporty materials. Another example of progressive fashion ideas in August is XLARGE's Street Fighter capsule full of tees that are adorned with familiar video game graphics.
Another notable product is the Vans Vault and Engineered Garments Classic Slip-On LX shoes. This collaboration breaches traditional visual design as the shoes boast mismatching elements. The left and right shoe are crafted from different textural materials, with one constructed from leather and the other in suede.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
