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Video Game-Inspired Streetwear

XLARGE Dropped a Street Fighter Alpha Capsule Full of Graphics

— July 10, 2018 — Fashion
Streetwear label XLARGE debuted a new collection full of graphic goods entitled 'Street Fighter Alpha.' The newest capsule centers around the iconic Street Fighter video game that soared in popularity decades ago and continues to be a classic. The range offers a selection of apparel for the summer weather, with pieces including both short-sleeve and long-sleeve shirts and hoodies. There are six items in the collection in total, all of which feature legendary characters from the game -- there are imageries of Cammy, Gouki, Sakura and Evil Ryu.

The graphics all rest on top of either a black or white canvas in order to stand out in contrast, with one military green option with Cammy graphics. The video game characters are in their respective signature poses, along with XLARGE branding details.
Trend Themes
1. Video Game-inspired Streetwear - The trend of incorporating video game aesthetics into streetwear presents an opportunity for disruptive innovation in the fashion industry.
2. Graphic Apparel Collections - The rise of graphic apparel collections inspired by popular video games opens up new possibilities for creative collaborations and limited-edition releases.
3. Nostalgic Fashion - The demand for nostalgic fashion items, such as streetwear featuring iconic video game characters, creates a market for innovative designs that evoke feelings of nostalgia.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore partnerships with video game companies to create unique streetwear collections that tap into the gaming community.
2. Gaming and Entertainment - The gaming and entertainment industry can leverage its intellectual properties to expand into the fashion market and cater to fans seeking merchandise inspired by their favorite games.
3. Streetwear and Lifestyle Brands - Streetwear and lifestyle brands have the opportunity to collaborate with video game franchises to infuse gaming elements into their products and appeal to a wider consumer base.
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