Wu Tang Clan's Wu Wear made its first debut back in 1995 and was discontinued in 2008 to only be revived once again last year. The hip-hop clothing label continues to be wildly influential as it represents one of the first-ever lines centered around the hip-hop culture. Wu Wear is now introducing its Spring/Summer 2018 collection full of cut and sew items and a brand-new line dedicated just to women -- it is full of bodysuits and crop tops.
The overall collection sees a range of apparel adorned in the signature Wu Tang visual accents and lyrics, with a highlight on the highly recognizable globe logo. Some pieces in the series include a black and yellow tonal varsity jacket constructed from leather, color-blocked hoodies and branded shorts. The Wu Wear SS18 collection is now available at Barneys New York, Zumies, Urban Outfitters and online at Wu Wear.
Key Themes Behind This Trend
- Hip-hop Fashion
- Disruptive innovation opportunity: Develop sustainable clothing lines for hip-hop artists with eco-friendly materials
- Brand Re-launches
- Disruptive innovation opportunity: Re-launch nostalgic brands with a new twist to appeal to younger generations
- Apparel Innovation
- Disruptive innovation opportunity: Introduce wearable technology into hip-hop clothing lines
Where This Applies
- Fashion
- Disruptive innovation opportunity: Incorporate virtual and augmented reality technologies in fashion retail stores
- Retail
- Disruptive innovation opportunity: Create subscription services for hip-hop fashion enthusiasts
- Music and Entertainment
- Disruptive innovation opportunity: Collaborate with hip-hop clothing brands for merchandise and tour merchandise sales
