What is the trend of sporty swimsuits?

The demand for stylish yet comfortable swimsuits with unique touches is on the rise

What is the trend of logo-branded apparel?

Consumers are looking for branded apparel pieces that can be worn both in and out of the water

What is the trend of dual-use clothing?

The trend of versatile clothing pieces that can be worn both in and out of the water continues to gain popularity

What are the implications for the fashion apparel industry?

Fashion brands can capitalize on the growing demand for sporty and dual-use clothing pieces, like swimsuits that can be worn as streetwear.

What are the implications for the athletic apparel industry?

Athletic apparel companies can create stylish yet functional swimsuits that appeal to consumers looking for comfortable yet form-fitted pieces.

What are the implications for the e-commerce retail industry?

E-commerce retailers can feature a variety of sporty swimsuits with unique touches to cater to consumers looking for something different from traditional bathing suits.

Sporty Red Bathing Suits : adidas' red trefoil swimsuit

Sporty Red Bathing Suits

adidas' Red Trefoil Swimsuit is Perfect for the Summer

Ellen Smith — July 7, 2018 — Fashion

References: nakedcph & hypebae

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Those looking to hit the pool in style should look no further than adidas' red trefoil swimsuit -- a bright iteration of its popular one-piece bathing suit.

This new and sporty look was designed in a red colorway, while the brand's logo sits on the suit's chest in a white print. the piece features a rounded neck and a scoop back, adding a unique touch that's sure to flatter any body type. The high cuts on the leg make for a comfortable yet form-fitted wear. In addition to being water-resistant, this vibrant suit can be paired with pants for a street wear-ready look that's sure to impress.

The suit is available for $45 both in-store and online.

Image Credit: Naked

Trend Themes

Sporty Swimsuits — The demand for stylish yet comfortable swimsuits with unique touches is on the rise
Logo-branded Apparel — Consumers are looking for branded apparel pieces that can be worn both in and out of the water
Dual-use Clothing — The trend of versatile clothing pieces that can be worn both in and out of the water continues to gain popularity

Industry Implications

Fashion Apparel — Fashion brands can capitalize on the growing demand for sporty and dual-use clothing pieces, like swimsuits that can be worn as streetwear.
Athletic Apparel — Athletic apparel companies can create stylish yet functional swimsuits that appeal to consumers looking for comfortable yet form-fitted pieces.
E-commerce Retail — E-commerce retailers can feature a variety of sporty swimsuits with unique touches to cater to consumers looking for something different from traditional bathing suits.

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