Those looking to hit the pool in style should look no further than adidas' red trefoil swimsuit -- a bright iteration of its popular one-piece bathing suit.
This new and sporty look was designed in a red colorway, while the brand's logo sits on the suit's chest in a white print. the piece features a rounded neck and a scoop back, adding a unique touch that's sure to flatter any body type. The high cuts on the leg make for a comfortable yet form-fitted wear. In addition to being water-resistant, this vibrant suit can be paired with pants for a street wear-ready look that's sure to impress.
The suit is available for $45 both in-store and online.
Image Credit: Naked
Why This Trend Is Growing
- Sporty Swimsuits
- The demand for stylish yet comfortable swimsuits with unique touches is on the rise
- Logo-branded Apparel
- Consumers are looking for branded apparel pieces that can be worn both in and out of the water
- Dual-use Clothing
- The trend of versatile clothing pieces that can be worn both in and out of the water continues to gain popularity
Industries Being Reshaped
- Fashion Apparel
- Fashion brands can capitalize on the growing demand for sporty and dual-use clothing pieces, like swimsuits that can be worn as streetwear.
- Athletic Apparel
- Athletic apparel companies can create stylish yet functional swimsuits that appeal to consumers looking for comfortable yet form-fitted pieces.
- E-commerce Retail
- E-commerce retailers can feature a variety of sporty swimsuits with unique touches to cater to consumers looking for something different from traditional bathing suits.
